As a branding and Shopify designer for MetaGames.toys, a game store based in the USA, I was tasked with creating a brand identity and an online store design that would attract and engage customers.
To begin the process, I conducted market research to gain insights into the gaming industry and identify trends and opportunities. Through this research, I determined that MetaGames.toys should focus on building a brand that is fun, modern, and inclusive.
Based on these insights, I developed a brand strategy that included a new logo and visual identity, along with a color palette and typography that reflected the brand’s playful and innovative spirit. I also worked on creating a consistent brand message across all customer touchpoints.
In addition, I designed a Shopify store that would be easy to navigate and user-friendly. This involved selecting and customizing a theme that reflected MetaGames.toys’ brand identity, creating a layout that would encourage customers to explore the site and its products, and ensuring that the checkout process was smooth and easy to complete.
To further drive sales and engagement, I also integrated various Shopify apps that would help MetaGames.toys increase conversions and customer satisfaction. This included apps for abandoned cart recovery, customer reviews, and social media integration.
The resulting brand identity and Shopify store design helped MetaGames.toys stand out in a competitive market and connect with customers who share their passion for gaming. The site is visually engaging and easy to navigate, leading to an increase in website traffic, sales, and customer satisfaction. MetaGames.toys now has a strong brand identity and a successful online store, positioning them for continued growth and success in the gaming industry.
